Championship titles, multiple studios, and a company built for growth and impact.
Explore What We DoIt started on the floor, not in a boardroom. Long before Adder Industries, Susan and Michael Mitsui built careers as championship dancers, performers, and coaches, then co-owned and operated five Arthur Murray studios across Japan.
That work taught them something simple: the discipline that wins on stage is the same discipline that grows a business, a brand, and a life. Presence is trained. Growth is practical. Health has to hold in daily life.
Adder Industries exists to help individuals, creators, entrepreneurs, executives, and businesses command their presence, scale their impact, and build a life that lasts. Grow your work, strengthen your life.
“Where Motion Meets Mastery is not just a tagline. It is the philosophy that guides everything we create.”
Leadership
Founder
Susan Mitsui is a 5-Time Canadian Dance Champion, World Mambo Finalist, Arthur Murray International Latin Champion, and IAAPA Award-winning creative contributor. A former professional performer and film cast member (Shall We Dance?, Miramax 2004), she spent over a decade on the competitive circuit before co-owning and operating five Arthur Murray studios across Japan.
Her work has spanned Japan, Canada, the United States, Taiwan, and Australia, as Master Examiner, international event organizer, executive operator, coach, and International School Council Member, at the intersection of elite physical discipline, health and wellness, and serious business leadership.
She is also a founder of Fitness Reimagined, a holistic movement and wellness collaboration. Through Adder Industries, Susan channels decades of embodied discipline into leadership, wellness, content, and digital frameworks, grounded in one core belief: presence is a practice, not a personality trait.
Co-Founder
Michael Mitsui is a Canadian-born dance professional, championship competitor, international coach, entrepreneur, and author with nearly four decades of experience in the dance industry. An eight-time Canadian Rhythm Champion, he joined Arthur Murray in 1987 and later served as Chairman of Arthur Murray Area 10, supporting studios across Asia and Australia.
As an entrepreneur, he co-owned and operated five Arthur Murray studios in Japan and continues his work through Arthur Murray Kobe alongside his wife and partner, Susan. He is also the author of the memoir Against the Current and the founder of Soul Purpose Studio, where he creates nature-inspired artwork centered on resilience and purpose.
Through Adder Industries, Michael brings decades of competitive discipline, leadership, and creative practice to the company’s mission of presence, growth, and mastery.
Featured Book
A Life of Dance, Purpose, and Finding the Flow
Amazon Best Seller · #1 Ballroom Dance · #1 Popular Dance
A memoir that traces a life shaped by championship dance floors, family, resilience, and the search for purpose across two worlds. Available now on Amazon Kindle.
Company Profile
A deep foundation built across multiple disciplines, from the championship stage to global leadership and wellness.
Competitive excellence and performance at the highest levels.
Creative expression, stage presence, and audience connection.
Guiding teams, creators, and organizations with clarity and presence.
Movement, mindset, and sustainable performance practices.
One-to-one and strategic support for growth and transformation.
Designing and delivering experiences across borders and cultures.
Press
USA Vantage
How 15 years of running dance studios across Japan became the foundation for Adder Industries.
NY Vantage
Adder Industries co-founders Susan and Michael Mitsui on building a business around presence, not personality.
Los Angeles Vantage
From five studios in Japan and an international entertainment award to the launch of Adder Industries.
USA Vantage
A memoir that asks what a championship career actually leaves behind.
NY Vantage
Michael T. Mitsui on finding purpose between two worlds.
Los Angeles Vantage
Michael T. Mitsui charts a life beyond the championship stage.
Our Philosophy
Real presence is not something you perform. It is something you develop, in the body, in decisions, in relationships, and in how you move through a room.
The leaders who last take care of their bodies. The people who transform their health learn to lead themselves. These are not separate problems.
Mastery is not perfection. It is the daily commitment to develop the internal qualities that show up externally as results.
The Through-Line
Everything we do is connected. The same principles that create beautiful movement create clear strategy. The same attention that builds physical presence builds brand presence. Adder Industries exists to make that connection visible, and usable, for the people and organizations we serve.
Also by our founders
Co-founded by Susan Mitsui and Alexis Bonnin. Dance + fitness, reimagined: fun, functional, daily lifestyle. 3-6-9 Guide coming soon.
Amazon Best Seller. Michael’s memoir: a life of dance, purpose, and finding the flow.
Founded by Michael Mitsui. Nature-inspired artwork centered on resilience, transformation, and purpose.
A brand I recommend as an affiliate, #1 rated K-Beauty, Skincare & Wellness now in 18 countries.
Recommended partners
Specialty glasses made in Japan with VIVIPAD technology, for eye comfort and everyday wellbeing.
A data-driven casting and opportunity-matching platform for performing artists.
If this philosophy resonates with you, we’d love to explore how Adder Industries can support your next chapter.
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