Two people. One company.

Championship titles, multiple studios, and a company built for growth and impact.

Explore What We Do

The story

It started on the floor, not in a boardroom. Long before Adder Industries, Susan and Michael Mitsui built careers as championship dancers, performers, and coaches, then co-owned and operated five Arthur Murray studios across Japan.

That work taught them something simple: the discipline that wins on stage is the same discipline that grows a business, a brand, and a life. Presence is trained. Growth is practical. Health has to hold in daily life.

Adder Industries exists to help individuals, creators, entrepreneurs, executives, and businesses command their presence, scale their impact, and build a life that lasts. Grow your work, strengthen your life.

“Where Motion Meets Mastery is not just a tagline. It is the philosophy that guides everything we create.”

Leadership

Founders

Susan Mitsui

Susan Mitsui

Founder

Susan Mitsui is a 5-Time Canadian Dance Champion, World Mambo Finalist, Arthur Murray International Latin Champion, and IAAPA Award-winning creative contributor. A former professional performer and film cast member (Shall We Dance?, Miramax 2004), she spent over a decade on the competitive circuit before co-owning and operating five Arthur Murray studios across Japan.

Her work has spanned Japan, Canada, the United States, Taiwan, and Australia, as Master Examiner, international event organizer, executive operator, coach, and International School Council Member, at the intersection of elite physical discipline, health and wellness, and serious business leadership.

She is also a founder of Fitness Reimagined, a holistic movement and wellness collaboration. Through Adder Industries, Susan channels decades of embodied discipline into leadership, wellness, content, and digital frameworks, grounded in one core belief: presence is a practice, not a personality trait.

Michael Mitsui

Michael Mitsui

Co-Founder

Michael Mitsui is a Canadian-born dance professional, championship competitor, international coach, entrepreneur, and author with nearly four decades of experience in the dance industry. An eight-time Canadian Rhythm Champion, he joined Arthur Murray in 1987 and later served as Chairman of Arthur Murray Area 10, supporting studios across Asia and Australia.

As an entrepreneur, he co-owned and operated five Arthur Murray studios in Japan and continues his work through Arthur Murray Kobe alongside his wife and partner, Susan. He is also the author of the memoir Against the Current and the founder of Soul Purpose Studio, where he creates nature-inspired artwork centered on resilience and purpose.

Through Adder Industries, Michael brings decades of competitive discipline, leadership, and creative practice to the company’s mission of presence, growth, and mastery.

Company Profile

25+ Years of Mastery

A deep foundation built across multiple disciplines, from the championship stage to global leadership and wellness.

Dance Championships

Competitive excellence and performance at the highest levels.

Arts & Entertainment

Creative expression, stage presence, and audience connection.

Leadership

Guiding teams, creators, and organizations with clarity and presence.

Health & Wellbeing

Movement, mindset, and sustainable performance practices.

Coaching & Consulting

One-to-one and strategic support for growth and transformation.

International Events

Designing and delivering experiences across borders and cultures.

Press

In the Media

Our Philosophy

One concept. Added everywhere.

01

Presence is developed

Real presence is not something you perform. It is something you develop, in the body, in decisions, in relationships, and in how you move through a room.

02

Leadership and wellbeing are the same work

The leaders who last take care of their bodies. The people who transform their health learn to lead themselves. These are not separate problems.

03

Mastery is a practice

Mastery is not perfection. It is the daily commitment to develop the internal qualities that show up externally as results.

The Through-Line

From body to brand to business

Everything we do is connected. The same principles that create beautiful movement create clear strategy. The same attention that builds physical presence builds brand presence. Adder Industries exists to make that connection visible, and usable, for the people and organizations we serve.

Also by our founders

Connected ventures

Fitness Reimagined

Co-founded by Susan Mitsui and Alexis Bonnin. Dance + fitness, reimagined: fun, functional, daily lifestyle. 3-6-9 Guide coming soon.

Visit Fitness Reimagined →

Against the Current

Amazon Best Seller. Michael’s memoir: a life of dance, purpose, and finding the flow.

Available on Amazon →

Soul Purpose Studio

Founded by Michael Mitsui. Nature-inspired artwork centered on resilience, transformation, and purpose.

Visit Soul Purpose Studio →

Riman

A brand I recommend as an affiliate, #1 rated K-Beauty, Skincare & Wellness now in 18 countries.

Visit Riman →

Recommended partners

Select endorsements

BIYOU MEGANE

Specialty glasses made in Japan with VIVIPAD technology, for eye comfort and everyday wellbeing.

Learn more →

PerformaMatch

A data-driven casting and opportunity-matching platform for performing artists.

Learn more →

Let’s build something that moves

If this philosophy resonates with you, we’d love to explore how Adder Industries can support your next chapter.

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